Dr. Nick runs a full service veterinary clinic in Encinitas, California and holds several shot shows in the surrounding counties. (But not his own city!) Dr. Nick is a pioneer in shot-show promotion and was among the first to use 1/2 dose antigen split between two patients to increase profitability.
Where To Have Your Shotshow? The Business Model

Where To Have Your Shotshow?

Getting into different places to hold your shot show is as easy as calling it a "fundraiser" for the business or location. They will even rally their entire church or client base to come and get cheap shots. The most profitable place to have have your shot show, are places where large numbers of peo[…]
The Top 4 Threats to Shot-Shows Shotshow Practices & Advice

The Top 4 Threats to Shot-Shows

The single most difficult aspect of a shot show, is making clients abandon the need to have a veterinarian accountable by name and location and reduce the importance of perceived quality control. In other words, you have to dispel the idea that the regular veterinarian is worth what they pay for sho[…]
Where The Customers Come From The Business Model

Where The Customers Come From

Sometimes there's already a low cost shot-show in your area. Some have been going on for weeks and months. How to get business away from the local veterinarian running the shot show in your town. Simply undercut them by using less expensive vaccine, and offer the host of the venue you are setting up[…]
Learn From The Competition Shotshow Practices & Advice

Learn From The Competition

Let's face it, we're all in this to skim off the most profitable and practice-sustaining items on the Veterinary roster and as such, it's a cutthroat endeavor. Vets you need in order to run shot-shows can be gotten from other shot-shows because that's how they're wired and that's what it's come to i[…]
Your Licenses Running a Shot-Show? The Pitfalls

Your Licenses Running a Shot-Show?

What about my license? What about a business license, or being licensed to practice in the state I have set up my shot show? You will be gratified to know that enforcement is almost nil regarding these issues. While it's true that your license is the most important thing to protect, however, if loca[…]
Vaccines & Why They Matter So Much The Business Model

Vaccines & Why They Matter So Much

What kind of vaccines we choose and why it is so important Price conscious customers typically do not ask very many questions about the kind of care they receive, preferring to believe that all veterinarians and all vaccines are created equally. Why ruin the perceived experience of getting a very go[…]
Getting Vets To Run Your Shot-Shows The Business Model

Getting Vets To Run Your Shot-Shows

The kinds of veterinarians that staff of those tables. Finding associates to run your shot show. Retired and semi retired veterinarians have very little remaining accountability in the industry. Occasionally you meet one that could be enticed for cash to come out and spend a couple of hours on there[…]
How Shotshows Are Almost Lawsuit Proof The Business Model

How Shotshows Are Almost Lawsuit Proof

How a traveling shot show makes you almost liability proof When you are hosting and conducting a vaccine shot show, you will have clients coming from far and wide to get a good deal on immunizations for their pet. But keep in mind, to these people, they are just pets. And the precedent of law holds […]