The Business Model

Successful Shot Show Manual Shotshow Practices & Advice

Successful Shot Show Manual

In "SHOTSHOWS - The Easiest Money Ever", author Dr Rivera discusses the "ins and outs" of running a low cost pet shot clinic. How to identify and capture a frugal but ignorant client base, the advertising and signage needed to entice the cost conscious client. How to break a strong client-veterinari[…]
Why We Run Low Cost Shotshows The Business Model

Why We Run Low Cost Shotshows

Why we run shot shows The fundamental question which is why we run shot shows is simple: Immunizations represent the most minimal investment of time for the highest return on investment, this is especially true if the operator of the shot show chooses the very least expensive vaccine available to th[…]
Shot-Show Decor & Set Up Shotshow Practices & Advice

Shot-Show Decor & Set Up

Special section on the appearance of your card table: This author believes that it is imperative to cover the almost-certainly-folding-table that you will be using for your shot show. A cloth banquet table drape is highly effective and can even be personalized with the name of your shot show. Under […]
Where To Have Your Shotshow? The Business Model

Where To Have Your Shotshow?

Getting into different places to hold your shot show is as easy as calling it a "fundraiser" for the business or location. They will even rally their entire church or client base to come and get cheap shots. The most profitable place to have have your shot show, are places where large numbers of peo[…]
The Top 4 Threats to Shot-Shows Shotshow Practices & Advice

The Top 4 Threats to Shot-Shows

The single most difficult aspect of a shot show, is making clients abandon the need to have a veterinarian accountable by name and location and reduce the importance of perceived quality control. In other words, you have to dispel the idea that the regular veterinarian is worth what they pay for sho[…]
Where The Customers Come From The Business Model

Where The Customers Come From

Sometimes there's already a low cost shot-show in your area. Some have been going on for weeks and months. How to get business away from the local veterinarian running the shot show in your town. Simply undercut them by using less expensive vaccine, and offer the host of the venue you are setting up[…]
Learn From The Competition Shotshow Practices & Advice

Learn From The Competition

Let's face it, we're all in this to skim off the most profitable and practice-sustaining items on the Veterinary roster and as such, it's a cutthroat endeavor. Vets you need in order to run shot-shows can be gotten from other shot-shows because that's how they're wired and that's what it's come to i[…]
Vaccines & Why They Matter So Much The Business Model

Vaccines & Why They Matter So Much

What kind of vaccines we choose and why it is so important Price conscious customers typically do not ask very many questions about the kind of care they receive, preferring to believe that all veterinarians and all vaccines are created equally. Why ruin the perceived experience of getting a very go[…]
Getting Vets To Run Your Shot-Shows The Business Model

Getting Vets To Run Your Shot-Shows

The kinds of veterinarians that staff of those tables. Finding associates to run your shot show. Retired and semi retired veterinarians have very little remaining accountability in the industry. Occasionally you meet one that could be enticed for cash to come out and spend a couple of hours on there[…]
How Shotshows Are Almost Lawsuit Proof The Business Model

How Shotshows Are Almost Lawsuit Proof

How a traveling shot show makes you almost liability proof When you are hosting and conducting a vaccine shot show, you will have clients coming from far and wide to get a good deal on immunizations for their pet. But keep in mind, to these people, they are just pets. And the precedent of law holds […]