The Market(ing)

Successful Shot Show Manual Shotshow Practices & Advice

Successful Shot Show Manual

In "SHOTSHOWS - The Easiest Money Ever", author Dr Rivera discusses the "ins and outs" of running a low cost pet shot clinic. How to identify and capture a frugal but ignorant client base, the advertising and signage needed to entice the cost conscious client. How to break a strong client-veterinari[…]
Why Clients Go To Shotshows? The Market(ing)

Why Clients Go To Shotshows?

Clients go to shot shows because they want to save money and they believe that all veterinarians, and all vaccines are the same. They don't really care if the veterinarian has a good bedside manner and that's a good thing for us, running our low cost clinics. They also believe that all vaccines are […]
Rabies Tags and Records. Shotshow Practices & Advice

Rabies Tags and Records.

Rabies tags going back to an unattended number isn't discovered by your feedstore client until you're long gone. Shot records should be supplied at the time of service, in a printed format, past that, call-in clients can wait until your wife or after-schooler calls them back to send faxed records. T[…]
Shot-Show Decor & Set Up Shotshow Practices & Advice

Shot-Show Decor & Set Up

Special section on the appearance of your card table: This author believes that it is imperative to cover the almost-certainly-folding-table that you will be using for your shot show. A cloth banquet table drape is highly effective and can even be personalized with the name of your shot show. Under […]
Where To Have Your Shotshow? The Business Model

Where To Have Your Shotshow?

Getting into different places to hold your shot show is as easy as calling it a "fundraiser" for the business or location. They will even rally their entire church or client base to come and get cheap shots. The most profitable place to have have your shot show, are places where large numbers of peo[…]
The Top 4 Threats to Shot-Shows Shotshow Practices & Advice

The Top 4 Threats to Shot-Shows

The single most difficult aspect of a shot show, is making clients abandon the need to have a veterinarian accountable by name and location and reduce the importance of perceived quality control. In other words, you have to dispel the idea that the regular veterinarian is worth what they pay for sho[…]
Where The Customers Come From The Business Model

Where The Customers Come From

Sometimes there's already a low cost shot-show in your area. Some have been going on for weeks and months. How to get business away from the local veterinarian running the shot show in your town. Simply undercut them by using less expensive vaccine, and offer the host of the venue you are setting up[…]
Learn From The Competition Shotshow Practices & Advice

Learn From The Competition

Let's face it, we're all in this to skim off the most profitable and practice-sustaining items on the Veterinary roster and as such, it's a cutthroat endeavor. Vets you need in order to run shot-shows can be gotten from other shot-shows because that's how they're wired and that's what it's come to i[…]