Learn From The Competition
Let’s face it, we’re all in this to skim off the most profitable and practice-sustaining items on the Veterinary roster and as such, it’s a cutthroat endeavor. Vets you need in order to run shot-shows can be gotten from other shot-shows because that’s how they’re wired and that’s what it’s come to in their careers. But you don’t have to miss out or sit on the side lines.
You can learn a lot from the other shot shows out there, noting their most successful business practices and getting new ideas for how to bring customers in and maximizing profits. Here are links to other shot shows that are pumping out immunizations from card tables all over the country.
Perhaps one of the best ways to learn new techniques in the operation of a low-cost shot show is to actually go through one. Go through the mail at some of the other shot clinics, ask questions, write things down, notice everything. Ask questions of the veterinarian like “why are you doing this“ or “what is the purpose of a shot clinic“ or, how cold is your vaccine, and ask them to check a dogs ear or mouth or provide another service beside vaccinations and monitor their responses so that you can form your your responses effectively when customers ask you to perform these time consuming and low profit services.
Ask the veterinarian “what happens if my dog has a shot reaction?“ And file away that response and add it to your arsenal of answers. Some of these businesses have been running shot shows for years. They know how to exploit the market and the customer base. Why reinvent the wheel?