Successful Shot Show Manual

In “SHOTSHOWS – The Easiest Money Ever”, author Dr Rivera discusses the “ins and outs” of running a low cost pet shot clinic. How to identify and capture a frugal but ignorant client base, the advertising and signage needed to entice the cost conscious client. How to break a strong client-veterinarian bond. Counter education to devalue and commoditize standalone clinic services to capture the most profitable elements of practice with a minimal investment in time. How to dodge license issues and make the widest profit margins in the endeavor. How to find a veterinarian to staff your card table. How to create the appearance that your shot-show is anything but a get rich quick use of the veterinary license.

  • DrNickRivera
  • Dr. Nick runs a full service veterinary clinic in Encinitas, California and holds several shot shows in the surrounding counties. (But not his own city!) Dr. Nick is a pioneer in shot-show promotion and was among the first to use 1/2 dose antigen split between two patients to increase profitability.