In “SHOTSHOWS – The Easiest Money Ever”, author Dr Rivera discusses the “ins and outs” of running a low cost pet shot clinic. How to identify and capture a frugal but ignorant client base, the advertising and signage needed to entice the cost conscious client. How to break a strong client-veterinarian bond. Counter education to devalue and commoditize standalone clinic services to capture the most profitable elements of practice with a minimal investment in time. How to dodge license issues and make the widest profit margins in the endeavor. How to find a veterinarian to staff your card table. How to create the appearance that your shot-show is anything but a get rich quick use of the veterinary license.