Vaccines & Why They Matter So Much

What kind of vaccines we choose and why it is so important
Price conscious customers typically do not ask very many questions about the kind of care they receive, preferring to believe that all veterinarians and all vaccines are created equally. Why ruin the perceived experience of getting a very good deal by finding out that what you are paying for is subpar. What I am getting at is the average client will not ask you about your vaccine and so the cheapest vaccine you can find is advisable to enhance the profitability of your shot show.

Vaccines can be purchased from veterinary supply houses are crossed quite a range of prices. A vaccine such as those produced by Merial are very expensive because the quality and vaccine custody is extremely close. Veterinarians with a reputation to protect will often choose vaccines of this sort. When running a shot show, the individual veterinarian has no reputation to protect, because our service is sold on price tag and not reputation.

Vaccines can be purchased from online wholesalers, and jobbed from companies that will sell short short date vaccine at the buyers own risk. Many vaccines can be sold directly to the consumer, these companies will also help you out on the price of cheap and expired vaccine. Keep in mind that your client is commoditizing the process of securing immunizations for their pet and we have found in our market models that questions seldom come up about vaccine quality.

  • DrNickRivera
  • Dr. Nick runs a full service veterinary clinic in Encinitas, California and holds several shot shows in the surrounding counties. (But not his own city!) Dr. Nick is a pioneer in shot-show promotion and was among the first to use 1/2 dose antigen split between two patients to increase profitability.