Where The Customers Come From
Sometimes there’s already a low cost shot-show in your area. Some have been going on for weeks and months. How to get business away from the local veterinarian running the shot show in your town. Simply undercut them by using less expensive vaccine, and offer the host of the venue you are setting up in a larger cut of the take. Due to the mercenary nature of this business, it is also not inappropriate to research the licensure of the veterinarian running the existing shot show and impugning this to the owner of the venue you seek to overtake.
Clients to prioritize low cost and who would use any veterinarian in any environment slinging any vaccine, still have the self respect not to appreciate words like cheap, even low cost which sounds like charity. It is important that you use a term like affordable. Not only does it attract spendthrifts, but it impugns locals local veterinarians as being on affordable, implying they are too expensive. This helps you cut potential clients loose of the herd placing yourself between that client and the regular veterinarian home they can be made to perceive is overcharging.
The most profitable place to have have your shot show, are places where large numbers of people who have pets will gather together. Finding a place where people gather together to save money, such as feed stores is an ideal environment to advertise your shot show. People buying kitten dewormer over the counter at a feedstore are instantly attracted to “low-cost spay neuter” and “vaccination clinics”. People buying veterinary items at a feed store are already earmarked as cost conscious and ‘do it yourselfers’ and are your ideal client.
Pet shops also have a decent sized client base of cost-conscious consumers who will respond favorably to your offering of a low-cost shot clinic. Even the customer is typically resistant to the idea of low-cost healthcare for a beloved pet can be swayed by words like affordable, and “stop over paying for regular healthcare.“